There are many factors that force traditional brick-and-mortar businesses to move on and develop online selling channels. These factors are the incredible growth of the Internet, the increasing number of mobile users as well as the giant digital disruptors like Amazon, … If brands can not adapt and constantly improve their physical and also online […]
Marketers always try to research the top tips and catch up with trends to stay ahead of their competition. And personalization is one of the power tools for brands to survive and increase their ROI. Personalization allows marketers to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered. […]