Month: February 2020

Marketers always try to research the top tips and catch up with trends to stay ahead of their competition. And personalization is one of the power tools for brands to survive and increase their ROI. Personalization allows marketers to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered.  […]

In today’s world, a customer desire more authentic brand experiences and a marketer desire closer relationships with consumers. That leads to an explosion of direct-to-consumer (D2C) brands over the past few years. D2C disrupts established industries and cuts out the retailer in order to own the end-to-end relationship.  About D2C Brands Typically, D2C brands tend […]