Shopify Introduces an Email Marketing Tool, Shopify Email

As a well-known ecommerce platform, Shopify always tries its best to improve its user’s experiences. Just a few weeks ago, the company has launched two new updates including a faster global network and lightweight image files built, which bring a faster-using experience. In addition to these two new improvements, Shopify recently also introduce an ecommerce marketing tool, Shopify Email.

About Shopify 

Shopify, founded in Ottawa in 2004, a well-known e-commerce platform. The platform provides merchants with cloud and software solutions to turn their ideas into a real business. With Shopify users also can easily design, set up, and manage their store across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. Shopify exists to help merchants every step to build their business from payment to shipping. Moreover, it is designed to adapt to all sizes of business. Therefore, Shopify has become a reliable partner for more than 800,000 businesses in about 175 countries, including giant enterprises such as Unilever, Kylie Cosmetics, Allbirds, MVMT, and many more.

Email Marketing Designed for Ecommerce

The company’s goal is to make entrepreneurship more accessible, and that includes making marketing a lot more approachable. To reach this goal, Shopify launches Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape. 

Last year, the platform has introduced Shopify Marketing with the purpose to make digital marketing easier and consolidated the tools you need in one place. This feature helps Shopify merchants a lot in running their marketing campaigns as well as building their business. Continuously, this year, Shopify also introduces another feature to make your marketing campaign run smoothly, Shopify Email. The new feature now is available to select merchants, and rolling out widely early next year.

>>> Read more: SMS Marketing to Drive Traffic + Increase Conversions to Your E-Commerce Store

Ready-made Design to Make It Simple for Users to Use

With Shopify Email, you can create, run and track email marketing campaigns natively inside Shopify Marketing. In addition, Shopify Email will automatically put your logo, products, and store colors into your email templates, which helps you save a lot of time. For email templates, there are a ton of email marketing templates for you to choose, such as product collections, sales, newsletters, and more.

After having picked for your marketing campaign a suitable template, you have to do some further steps. They include changing the text, buttons, images, and more to make it your own. As your email saves automatically, you can come back to it at any time.

Send Your Emails with Confidence

Shopify Email allows you to send emails using your domain name with virtually no setup required. That helps build brand loyalty and avoid spam filters, which makes sure your customers can see your emails. 

To use Shopify Email, you just need to import your customer list to Shopify then segment emails to ensure the right message gets to the right person. Additionally, you can see how exactly your email will look in your customers’ inboxes. You also can schedule emails ahead of time to put your email marketing on autopilot.

Analyze and Evolve Your Campaign

With the launch of Shopify Email, now you can send and track emails from the same place you manage products, customers, and other digital marketing campaigns. Besides, the new feature includes campaign analytics you need to measure your success including email open and click-through rates, plus the number of products added to carts and purchased. 


Built using the marketing app extensions launched in 2018, Shopify Email is one of many marketing apps available within Shopify. The company has partnered with almost the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft, and Snapchat. Not just advertising platforms, Shopify also integrated with third-party marketing apps including Seguno, Omnisend, and SMSBump, which allows you to run a variety of marketing campaigns easily.

All the things that Shopify has done serve the purpose to bring a powerful back-office to its merchants. This online office allows you to focus on building lasting relationships with your customers and growing your business, without any technical or marketing expertise. 

Have Shopify stores? Check out the best Shopify Apps to increase sales.