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In today’s world, a customer desire more authentic brand experiences and a marketer desire closer relationships with consumers. That leads to an explosion of direct-to-consumer (D2C) brands over the past few years. D2C disrupts established industries and cuts out the retailer in order to own the end-to-end relationship.  About D2C Brands Typically, D2C brands tend […]

We have written many articles about influencer marketing, but today we will deep into one aspect of influencer marketing, which is micro-influencers. If your brands are new and not big enough to partner with a famous celebrity, you can leverage micro-influencers instead.  What is Micro-influencers Micro-influencers are individuals on social media platforms who have between […]